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Mobile marketing is the new thing. But not only is it the new thing, it’s the ever-changing thing. It’s a moving target that can seem daunting to tackle on your own, even though it’s actually a simple, manageable way of promoting yourself and your services.
The technical definition of mobile marketing is “using interactive wireless media to provide customers with time- and location-sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all.”
What does that mean exactly? At the start of the year, Mashable predicted that the top mobile marketing trends would be Instagram ads, mobile video ads, mobile payments, native advertising, proactive personalized information and ads, the end of “one-size-fits-all” content designing, less mobile optimization, more apps, a customized human experience inside mobile, vertical video ads, programmatic paid-media automation, native social e-commerce integration, mobile marketing via text message, Snapchat, and finally, mobile marketing automation.
Whew! That’s a lot – but so far, so good. Mashable was nearly spot-on with its projections, and the trends are clear. Some may continue to do newspaper ads and rely on other archaic media; if that works for you, great. But have you tried a different way?
All my marketing is done through social media and word-of-mouth. My clients text friends and family about their experiences, Snapchat their vacations, and Instagram their views.
You can do the same. At minimal cost, you can grow your business instantly – literally. By using Facebook Ads, Instagram ads, and other social-media outlets you can spend minimally for optimal marketing – plus, you have the advantage of being able to do it all from your phone, and from ANYWHERE!
Being mobile has revolutionized the entire marketing and advertising industry, but it’s saved some of its greatest impacts for travel. Think about promoting a brand-new venue to your customers from that venue itself, while you’re there. Give your customers a virtual tour of the property; do a live Q-and-A. It’s all possible with mobile marketing.
Understanding that everyone’s business is different, and that everyone has their preferred ways of doing business, what are some practical ways you can use mobile marketing?
Schedule. Schedule. Schedule.
There is a huge advantage to being able to schedule your social-media posts, whether you’re on the road or in the office. If you take time to schedule your posts weekly, biweekly, or even monthly, social media can be a breeze! The main social-media outlets have this ability, either directly or through a company such as HootSuite, LaterBro, or Buffer.
Some social-media schedulers are still limiting which social-media outlets they’ll post to, so you’ll need to research and find the best one for you. It’s time well-spent; a good scheduling program is a lifesaver. And remember: The best part is you can do it all from your phone!
You’ve heard it said before, and I’ll repeat it again: Email marketing is HUGE! Get those templates created, and set up a schedule for regularly contacting your customers. The key to memorization is repetition, meaning that the more frequently your business name pops up, the more likely a client will be to think of you when planning a vacation!
Now, there’s a balance to this. If you bombard your customers, they’ll unsubscribe to the hourly emails you’re sending them, and then where are you? The general rule of thumb is one social-media post a day, and one email a week. Some people do bi-weekly or even monthly emails, but that decision is completely up to you.
This is also something you can do from your mobile phone. Email service companies like Constant Contact, iContact, MailChimp, and many more (outlined here) have apps you can use from your phone. Simply log in from your browser on your phone to an already set up and generated template, and click on the list of people you want to send it to.
There is no better way to share something then by sharing your experience. Blogging is not necessarily a new method of marketing, but have you considered blogging from your phone? Social-media forums are used to a few lines here and there, but if you have more than a paragraph to share about the Great Wall of China or the Mayan ruins, no problem. Just bang it out inbetween tours or even between hotels. The best part is that it can all start from your phone just as easily as it can end with your phone.
None of these concepts are new. However, they're great ways to take advantage of our ever-growing technology and fast-paced world and make them work for you – and not the other way around.
Try these three methods while you’re mobile and see how quickly you can stay ahead of the game!
As always, when you are traveling, don’t forget the travel protection. It covers more than you may realize!
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